Baitlove is a showroom for unique Pike Lures and Bait Builders

The creators of Baitlove.com is two lures and pike enthusiasts. Baitlove was started by Klas Skoglund and Mattias J Fors 2015.


Founder of the sportfishing blog ThePikeFather since 2012. Dedicated Pike fisherman with a great interest in everything when it comes to baits, lures, gadgets and gear. Since May 2016 he is Gear Editor at the Swedish sport fishing magazine Fiskejournalen.

• Sat on the Board for the Swedish Pike Club during 2015.
• Bait builder in hard bait as soft bait.
• Lives in Stockholm, Sweden

Of course a member of Sportfiskarna.

Dedicated Pike sport fisherman with a passionate about everything around Pike fishing. A big fan of spreading the word around when it comes to Catch & Release and sustainable fishing for youngsters aswell as more experienced elder fishermans. Is also a driven Art Director with a solid background within the advertising agency world.

• Has been a member and active for the Swedish Pike Club since 2009
• Sat on the Board for Swedish Pike Club between 2012 – 2015
• Lives in Stockholm, Sweden
• Devotes all of his time to fishing

Of course a member of Sportfiskarna.


• Fiske Journalen skriver om Roach Transformer
• En fiskaren bekännelser. Underbara 2 timmar med prat med Anton Tsvetkov över lite gofika
• Betesfrossa på Fiskekryssningen
• Svenska betesbyggare rockar
• Mer om tankarna kring Baitlove.com på FiskeFürAlle bloggen• Om premiären för en ny hemsida Baitlove.com för de som älskar gäddbeten och betesbyggare